As we’ve read and seen over the years, the artists who attain longevity in the music industry have a obvious level of excellence in their work. IAmDanielMoore is such an artist. He has worked with several soul and gospel greats including Anita Baker, Jennifer Holliday and Richard Smallwood and he earned a Grammy nomination for his production work on Sheri Jones-Moffett’s album Renewed. You may also recognize him from two BET shows, as he appeared on Sunday Best and is the keyboardist for Big Jim’s Penthouse Playas on the Mo’Nique show. He also released his self-titled EP earlier this year. I’d say that’s enough to make the argument that whether he is producing, directing or making music, IAmDanielMoore knows what it takes to be successful.
IAmDanielMoore states in his bio that “people STILL like good music”. He is certainly delivering it because I enjoyed the songs on his EP (Say Something, Half Way Love and Imagine), so much that I had to request an interview. We had a great conversation about his musical influences and experiences.
Mimi Soul: I’m sure people tell you often about how your music makes them feel. Could you tell us about your songwriting process?
IAmDanielMoore: With my music, I always say it’s therapeutic for me. I take personal experiences and create them in a song. I think the realness aspect is what people relate to.
Mimi Soul: Since we’re talking about making music, in terms of a song recipe, what would you say are the main ingredients of a good one?
IAmDanielMoore: (laughing) Well, I don’t cook but it would probably be the flavor. I would be making sure everything sounded authentic. So, that would be the seasoning.
Mimi Soul: Is there one part of being an artist that you enjoy more than another? For example, being in the studio versus on stage?
IAmDanielMoore: Not really. The studio is what gets us to the stage, you know. I was fortunate enough to do what I like to do in the studio. For me, it was one and the same.
Mimi Soul: I must admit that when I saw you on the Mo’Nique show, I was slapping my forehead and asking myself “Have I been under a rock or something?” (laughing)
IAmDanielMoore: (laughing) You know, I get that alot. I’ve been in the industry a long time. This is my first time stepping from behind the keyboard and showing the artistic side. It’s about connecting the dots.
Mimi Soul: How did you choose the three songs on your EP as your introduction to us as an artist?
IAmDanielMoore: Well, I’m always working for the people. Those three songs were really what the people loved in the show. So, we just wanted to give it back to them so that they would have a piece of the live show to take home with them.
Mimi Soul: In one of your blog posts, you said that “the way to find success in the music industry is to craft your art to where the average consumer will purchase what you put out”. What would you say is your target audience?
IAmDanielMoore: My target audience is definitely the females and it’s a wide range of ages from 21 up to about 45. Some of them remember Stevie Wonder and El DeBarge but for others it’s an introduction to that sound and that feeling. With that particular quote, I just found that in my own career, at first I was just recording things that I liked to hear and that I wanted to do. I had all these complex chords and all that kinda stuff and I noticed that the people couldn’t sing along with me. When I started playing for Anita Baker, I realized how many songs she had. I mean, the songs had wonderful changes, wonderful lyrics and everybody would sing along with her for 90 minutes straight. So, I said to myself, “We have to bridge that gap.”
We get so upset with the industry for not playing our music and we allow that to affect our songwriting. That’s unfair to the consumer because they wanna hear it but they have no idea how to find out about it because we sometimes won’t make those small changes for people who may not be singers and musicians but are doctors, lawyers and teachers that just like to hear good music. So, I’m always thinking with that in mind. read more »
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Independent artist
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