Does YouTube Help or Hurt Artists?
For this Finding the B-Side discussion, I’m adding a topic that I’ve heard discussed more frequently lately. The question is simple – does YouTube help or hurt artists’ album and concert sales?
I clearly understand both sides of the debate. On the one hand, it could be argued that because YouTube has such a high volume of daily users, posting songs or performances on that site is a great way to market the artists’ work. As I introduce artists on Finding the B-Side, I oftentimes look for YouTube video footage to show you just how good their music really is.
On the other hand, some argue that because YouTube videos are free, listeners will have less of an incentive to purchase the actual songs or a ticket to see the artists’ performances. I can empathize with the folks who say watching YouTube videos should not replace a real listening experience because I still purchase entire albums and I will attend a live concert at the drop of a hat (but those are whole different conversations).
As always, these discussions are much more fun when you all chime in. So, what do you think? Does YouTube help or hurt artists’ album and concert sales?